Hyvä Master &
Magento Performance Architect

Engineering High-Performance Commerce for the AI Era

📍 Bhavnagar, India • � Open to Global Remote Roles

Jay Parmar

Core Expertise Specialized In

Magento 2

Magento 2

Hyvä Themes

Hyvä Themes

Alpine.js

Tailwind CSS

About Me

Magento 2 & Hyvä Specialist with 4+ years of experience building scalable, high-performance eCommerce platforms. Expert in custom module development, Luma to Hyvä migration, REST API integrations, and AWS-based deployments. Focused on performance optimization, clean architecture, and AI-assisted development workflows for modern engineering teams.

787/1, Vijayrajnagar, Bhavnagar, Gujarat, India

Technical Skills

Programming Languages

PHP JavaScript Java Objective-C C/C++ HTML/CSS3 XML

Databases

MySQL SQLite

Frameworks & CMS

Magento 2 WordPress CodeIgniter Alpine.js Tailwind CSS jQuery

Development Tools

PhpStorm VS Code Docker Git Postman Jira Ubuntu

Web Development

Modern and mobile-ready websites that help reach marketing goals with responsive design and optimal performance.

Specializations

  • Magento 2 Extension Development
  • REST API Development (PHP MVC & Magento 2)
  • JavaScript & Ajax Applications

Performance Impact

0

Years Experience

0

Extensions Built

0

Avg Speed Improvement

0

Remote Collaboration Ready

Professional Experience

Professional Magento Developer

Meetanshi

Bhavnagar, Gujarat, India

Mar 2023 – Present
  • Resolve customer tickets in shortest time with high satisfaction ratings
  • Develop and maintain Hyvä-based Magento storefronts, ensuring high performance and exceptional user experience
  • Customize and extend Hyvä themes to meet specific project requirements
  • Led Luma to Hyvä migrations improving frontend performance by up to 40%
  • Built 10+ production-ready custom Magento 2 extensions
  • Third-party integrations including Payment APIs, Shipping APIs, and SMS APIs
  • Update client sites to latest Magento versions and ensure extension compatibility
  • Setup and configure client sites on various platforms
  • Develop frontend child themes based on PSD designs
  • Create Magento setup environments on AWS, VPS, and hosting platforms

PHP Programmer

PSM 100

Ahmedabad, Gujarat, India

Feb 2022 – Feb 2023
  • Developed MLS (Multiple Listing Service) system
  • Built PSM mobile application backend
  • Developed digital signage screen management system

Magento Developer

CyberCom Creation

Ahmedabad, Gujarat, India

Feb 2021 – Feb 2022
  • Managed multi-store and multi-language Magento 2 implementations
  • Conducted client meetings and gathered technical requirements
  • Developed REST APIs for Magento 2 projects
  • Created REST APIs for third-party modules including Payment Restriction and Shipping Restriction
  • Fulfilled client requirements with custom solutions

PHP Programmer

Vrinsoft Technology

Ahmedabad, Gujarat, India

Dec 2019 – Jan 2021
  • Developed web applications including CRM and invoice management systems
  • Built secure REST APIs using PHP MVC architecture
  • Converted PSD designs to WordPress themes
  • Worked with MySQL databases and Postman API testing

Key Projects

Hyvä Migration Project

Complete Luma to Hyvä theme migration that dramatically improved site performance and user experience.

PageSpeed score: 45 → 88
JS payload reduced by 60%
Zero downtime deployment

Custom Magento Billing Module

Enterprise-grade custom billing extension with dynamic pricing and automated invoice generation.

Dynamic billing logic integration
Order processing automation
Custom admin grid interface

Technical Contributions

Expert Speaker

Delivered talk on 'Developers in the AI Era'

AI Advocate

Pioneer in AI-assisted coding and prompt engineering

Content Creator

Active LinkedIn technical content creator

From Magento Developer to AI-Powered React System Builder

Continuous learning, AI integration, and stepping beyond comfort zones.

As a Magento developer by profession, I've spent years mastering backend architecture, custom module development, and eCommerce systems. However, I had zero knowledge of React — a technology that seemed completely outside my domain.

Recently, I challenged myself to step beyond my comfort zone and build something entirely new: an automation system for building material calculations. This system intelligently calculates steel beams, columns, slabs, and other construction materials — a complex project that required both technical depth and creative problem-solving.

The architecture combines the best of both worlds: a robust Magento backend handling data management and business logic, paired with a dynamic React frontend delivering an intuitive user experience. The real game-changer? AI-powered logic integration that enables smart calculations and automation.

What made this rapid transformation possible was leveraging Kiro AI throughout the development process. From architectural decisions to debugging React components, AI-assisted development accelerated my learning curve and helped me build production-ready code faster than traditional methods.

This journey taught me that with the right tools, mindset, and AI assistance, developers can rapidly adapt to new technologies and build sophisticated systems — even in domains they've never explored before.

Magento Backend

  • Custom module development
  • API integration
  • Data management

React Frontend

  • Dynamic UI
  • Component-based architecture
  • Modern user experience

AI-Powered Logic

  • Smart material calculation
  • Automation system
  • Intelligent algorithms

Kiro AI Assisted

  • AI-guided architecture
  • Faster development cycle
  • Rapid learning acceleration

From zero React knowledge to building a full AI-powered construction automation system — growth begins outside your comfort zone.

Beyond Technology – Wildlife Volunteer Work

Giving back to nature and protecting migratory birds.

Outside of my technical and job work, I actively participate in wildlife volunteer work. I have a special interest in birds and love exploring migratory birds, understanding their behavior, and contributing to their conservation needs.

This passion allows me to connect with nature, support wildlife protection initiatives, and work alongside dedicated conservationists and volunteers who share the same vision of preserving our natural heritage.

Certificate of Appreciation

I extend my heartfelt gratitude to Forest Department, Bhavnagar, Kshitij Foundation, Just Vet, Mystic Art, and Rushi Pathak (Wildlifer) for honoring me with this Certificate of Appreciation. It is truly a proud moment to be recognized for my contribution to the Avian Rescue & Care Camp 2026.

Being part of such a compassionate and meaningful initiative, dedicated to the rescue, rehabilitation, and protection of injured birds, has been an enriching and humbling experience. I sincerely thank all the doctors, volunteers, wildlife enthusiasts, artists, and forest officials who worked selflessly with dedication and unity to make this mission successful.

This appreciation motivates me to continue serving wildlife and humanity with greater responsibility and passion. Together, we are creating hope, saving lives, and spreading awareness for nature conservation. I am grateful for the opportunity to contribute to such a noble cause and look forward to supporting many more initiatives in the future.

Recognized By

🌲 Forest Department, Bhavnagar 🌿 Kshitij Foundation 🏥 Just Vet 🎨 Mystic Art 🦅 Rushi Pathak (Wildlifer)

Education

Bachelor of Technology in Information Technology

Gujarat Technological University

Bhavnagar, Gujarat, India

Sep 2016 – Aug 2020

Relevant Coursework:

Web Application Development
Object-Oriented Programming
Data Structure and Algorithms
Database Management Systems
Operating System
Software Engineering

Let's Build Something Exceptional

Ready to transform your Magento store with Hyvä? Let's discuss your project.

💼 Hire Me (Remote)